Pricing Your Home

Pricing your home is both an art and a science. Achieving the optimal price is the result of both objective research into comparable properties and a gut feeling about your property and the current market.

The right price should:

  • Attract buyers
  • Allow you to earn the most money possible
  • Help you sell as quickly as possible

The simple fact is, price is the number one factor that most homebuyers use to determine which homes they want to view. And it's important to remember that, although the price is set by you, the value of the home is determined by the buyer. Try to avoid allowing your enthusiasm to impact your better judgment - overpricing is a common mistake that can cost you in the end.

The Importance of Proper Pricing

  • Faster sale and less inconvenience
  • Exposure to more buyers
  • Increases Realtors® response
  • Generates more advertising/sign calls
  • Attracts higher offers
  • Means more money to seller
  • Avoids being "shopworn"

What really matters is how your home stacks up against the others currently offered for sale and recently sold in your neighborhood. Buyers will be comparing.

Common Reasons for Overpricing

  • Over-improvement
  • Need
  • Purchasing in higher-priced area
  • Original purchase price too high
  • Lack of factual data
  • Bargaining room
  • Move isn't necessary
  • Assessed value
  • Emotional attachment
  • Opinion of family and neighbors

Dangers of Overpricing

  • Most of the activity on your home will occur in the first few weeks. Pricing a home properly and then creating immediate urgency in the minds of agents and buyers is critical.
  • Buyers who have seen most available homes in their price range are waiting for the "right house" to come on the market. That's why if a house is priced right, it will sell quickly. The buyers are there waiting for it.
  • Don't start with a high price and the assumption that you can reduce it later. By the time you decide to lower the price, it may be too late, as interest will have alreadywaned.
  • A major cause for concern is appraisal problems; overpricing can lead to loan rejections and lost time.
  • Even if your home is nicer than other homes in the same area, your house won't be picked for viewing if you set the price too high.
  • Buyers and agents become aware of the long exposure period and often are hesitant to make an offer because they fear something is wrong with the property.
  • Attracting the wrong buyers.
  • Fewer potentially qualified buyers will respond.
  • You might help sell similar homes that are priced low.
  • You could lose money as a result of making extra mortgage payments while incurring taxes, insurance and unplanned maintenance costs.

The Role of a Real Estate Agent in Pricing

  • Provide you with a comparative market analysis (CMA), a comparison of the prices of recently sold homes that are similar in terms of location, style, and amenities. A CMA is performed by comparing previously sold homes in the area, and currently active homes to know your competition.
  • There is no "exact price" for real estate
  • We don't tell you what we think your home is "worth".
  • The market determines value…together we determine the price.
  • You determine the price based on the factors you control:
        - Marketing time
        - Financing alternatives provided
        - Condition
        - Exposure method
  • Keep in touch with market trends and keep up to date with market activity of comparable homes.
  • Estimate your net proceeds.
  • Help to determine offering incentives.

An agent has NO control over the market, only the marketing plan. Never select an agent based on price.

See what our clients are saying:
We decided to use Steve Nader based on a neighbor recommendation and we are so glad we did. This was our first experience selling a home and we had two requests - keep the process as simple as possible and get a fair price for our home. Steve over-delivered on both of those requests. It was an emotional process to sell the home we lovingly restored and lived in for many years, but Steve was supportive, understanding and professional during the entire process. As a bonus, the photos and videos his team created were exceptionally stunning and are a great keep-sake. 5-stars on every level. We appreciate you Steve!
Nicole V.
We have done several transactions, both buying and selling, with Steve and the Beach Team and cannot speak highly enough… the communication, attention to detail, knowledge of the market and expert negotiation/strategy!! We recommend Steve to every person who asks for a real estate referral. We are grateful for Steve’s knowledge and expertise in helping us with our family home!
Maddie H.
I listed my home with Steve Nader/Beach Team and was very happy with the service I received. Steve is very professional and knows what he is doing. I received multiple offers within one week of the listing of my property. What I liked about Steve is that after I had accepted an offer he followed through making sure the buyer performed. He made sure that the deal was completed in a timely manner with minimal stress. He is always available and treats you like you are his only client.
Richard C.
My wife and I recently closed on a property working with Steve Nader @ Beach Team Real Estate. We were first-time home buyers and rather new to real estate. Steve and his team helped us navigate a fairly complex situation with patience, professionalism, superior local knowledge and excellent advice. Steve was down-to-earth, yet also tenacious in representing our interests - both were desired traits when we were choosing our realtor. Our overall experience was extremely satisfactory and I would recommend Beach Team to anyone looking to buy a home in the area!
Adam D.
Absolutely the best service and care you could hope for! Steve and his colleagues in Long Beach went above and beyond our wildest expectations. We were truly delighted to have been represented by such a professional, attentive and considerate team.
Brilliant, Fantastic and Awesome!
Ray E.
Steve was everything you could ask for in a real estate agent and friend! He was was so buttoned up on every aspect of the sale of our home it put us as such ease. The communication was what made the experience amazing. Steve was on vacation with his family and still made calls about the process! That the kind of guy Steve is and why I will always recommend him to everyone I know that is looking to buy or sell a home.
Mike S.
When we first met Steve, we knew he was the man for the job. Steve jumped on board right away helping us put our house on the market. He then brought in his associate Rachel, to assist us in relocating to another place. Rachel reliable and sweet and made us very comfortable. After our opening weekend, we received many offers and with Steve’s help, the house sold. I would highly recommend The Beach Team. Steve is a great negotiator too!
Richard G.
Steve Nader and Company at Beach Team Real Estate were fantastic in helping my wife and I not only buy the home we desired at the price we wanted, but also fundamentally important in getting our condominium sold in under a week and above asking price. Throughout the whole process Steve was friendly, responsible, hands-on, and motivated. Furthermore, he was always available by phone, text, or email and ready answer or address any questions or issues. He is also a problem solver. Last, Steve was able to make the whole process straightforward and a lot of fun. We can’t thank him and his staff enough. We highly recommend them.
Simon P.
Steve Nader was our real estate agent that helped us sell my mother's house in Gardena. I have worked with other real estate agents in the past and have to say Steve was the best. From start to finish, he was a savvy professional who did his best to get the most for my mom. Negotiations got a bit tricky as my mom's house had some issues. That's when Steve's skills as an agent shined. We sold the house for well above asking price and couldn't have been more pleased.
John M.
Why the five stars? Because Steve Nader and the “Beach Team” at Coldwell Banker were extremely talented, professional and relational in the process of selling our home. His knowledge, understanding and wisdom served us well in coming up with a selling plan, guiding us along the way and working with the buyer’s agent. Steve and the team were always available to address questions we had and to keep us posted as things progressed. I interviewed three other realtor professionals before meeting Steve but after interviewing him I felt confident that he would represent my interests well and this proved to be the case. Steve and the team performed masterfully. I give Steve and the “Beach Team” my highest recommendation.
Dan S.
If you are looking for a realtor that knows the local area and has excellent negotiation skills then Steve Nader is your guy! We listed our home with Steve...COVID happened, we had a slab leak and jumbo loans were impossible to get! Was Steve phased by any of this? He just rolled up his sleeves, kept us calm, and SOLD our home. Not only is Steve a masterful realtor he has a whole team behind him making things go smoothly and the process of selling your home pain-free and easy. I highly recommend Steve Nader and the Beach Team!
Jim M.
Steve Nader is a hard working professional that went above and beyond selling our home of 27 years. It was a challenging and scary time to list our home due to COVID. But we felt safe listing our home with Steve and the Beach Team, they are up to date and practice the most stringent of the COVID guidelines. On top of this Steve worked hard at getting us top dollar and expertly negotiated the selling of our home making the deal happen in a timely manner. We highly recommend Steve Nader and the whole Beach Team for all your Real Estate needs!
Suzanne M.
It’s great to work with Steve and team, attention to detail and making the sell process stress free. I am looking forward to our purchase next, not the first time using Steve and team for many reasons. Highly recommended. Thank you!!
Gonzalo C.
Steve and his team at Beach Team did an excellent job selling our condo. My wife and I could not be happier. During these challenging times of COVID-19 he had more showings than I would have ever thought and multiple offers on our home. He communicated with us throughout the entire process and kept us well-informed so we knew what was going on the entire time. I highly recommend him and we will definitely be using him again in the future. Thank you to Steve and his team for getting the job done so well!
Robert A.
Steve superbly handled our sale- he was confident, knowledgeable, and thorough. His support staff was equally timely, professional, and efficient. We couldn’t be happier, and we have enthusiastically recommended him to others. Thanks, Steve! You’re definitely the best in the business.
Anne W.
Steve and his team are an excellent team of professionals. They are knowledgeable and extremely good at what they do. I appreciated the communication and ability to pivot quickly to get our home sold quickly. Our home sold at record numbers for our area. I highly suggest Steve Nader.
Hatem A.
Steve Nader is one of the nicest, and most professional real estate agents we’ve ever met. He works so hard to make sure everything is taken care of in every aspect of your real estate needs. He was always there when we needed him. He will make sure you get the highest price possible for your home. He has a great team working with him as well. Both Steve and his team go above and beyond to help you, even as far as volunteering to come and help you get ready for open house etc. You will not be disappointed. Even though we gave Steve Nader a hard time most of the time and joked around with him he always had a good attitude. Steve and his team are great people and fun to work with, we are going to miss them.
Debra H.
It’s always wonderful when a team has your back! Steve Nader has his team made it so easy. This team will keep you on track and doing what needs to be done to sell and buy your new home. Our family was wowed and well taken care of! Highly recommend!
Kelly P.